A full service design and photography studio with an emphasis on branding, advertising, marketing and new media.
The Militia Group
The Militia Group – Identity
We were asked to develop a new identity for the Independent label, to coincide with it’s 50th release, and to reflect it’s diversified and mature roster.
Project Type
About The Militia Group
The Militia Group was an independent artist development company based in Long Beach, California.
The Militia Group was founded in 1998 by Chad Pearson as a booking agency, booking for artists such as Slick Shoes, Craig's Brother, Dogwood, twothirtyeight, Acceptance, and Element 101. In 2000, Chad Pearson teamed up with Rory Felton to turn the agency into an independent record label based out of Huntington Beach, CA.
The label may be best known for developing the artist Cartel, for whom The Militia Group released 'The Ransom EP' and 'Chroma.' The 'Chroma' title has sold over 1,030,000 singles, 255,000 albums (according to Soundscan) and was acquired by Sony Music's Epic Records.